Artificial intelligence is once again driving a powerful surge in tech stocks, though not every sector is benefiting equally. Memory and data storage companies have emerged as standout winners in early 2026, propelled by a shortage of critical hardware needed to train and operate AI models. Sandisk (SNDK) has doubled in value in less than a month, while Western Digital (WDC) and Micron (MU) have each posted gains exceeding 30%.
Chipmakers are also riding the AI wave. Semi cap firms, whose products enable the design and fabrication of advanced chips, are seeing strong momentum. Lam Research Corp. (LRCX) climbed more than 25% by January 22, with Applied Materials (AMAT) and KLA Corp. (KLAC) close behind, each advancing nearly 20%. These performances highlight the hardware-driven backbone of the AI revolution, where infrastructure demand is fueling rapid investor returns.
Artificial intelligence has been the dominant force driving the stock market for over three years, but the rally continues to evolve. Investors are rotating into different sub-sectors and industries as new bottlenecks in AI infrastructure emerge, fueling momentum in hardware and chipmaking while leaving other areas behind. This constant shift highlights how AI is not just a trend but a structural driver of market performance, reshaping investment strategies across the board.
Intel (INTC) has emerged as one of the strongest performers in the S&P 500 this year, with Wall Street betting that federal government investments and support from AI powerhouse Nvidia (NVDA) could help the chipmaker recover after years of challenges. However, optimism was tempered on Friday when Intel’s stock dropped sharply following a disappointing quarterly outlook. CEO Lip-Bu Tan reminded investors that the company’s revival remains “a multiyear journey,” underscoring the long road ahead.
In contrast, software stocks continue to face pressure. Investor sentiment reflects growing fears that artificial intelligence may pose more of a disruptive threat than a clear opportunity for the sector, leaving software companies lagging behind in the broader AI-driven rally.
Major software players like Intuit (INTU), ServiceNow (NOW), Adobe (ADBE), and Salesforce (CRM) are among the weakest performers in the S&P 500 this year. Investor sentiment reflects concern that AI-native startups are quickly gaining ground, while enterprise incumbents have been slower to deploy AI agents. The traditional seat-based pricing model that underpins software-as-a-service profitability is also under pressure, with AI seen as a disruptive force rather than a growth driver.
The broader industry is lagging behind hardware leaders in capitalizing on AI demand. While software firms can point to modest margin improvements from AI-driven efficiency, investors remain far more enthusiastic about companies like Micron, which recently announced its high-bandwidth memory chips are sold out for the year due to surging AI demand. This contrast highlights the uneven distribution of AI’s benefits across the tech sector, leaving software stocks vulnerable as hardware continues to capture investor excitement.
Digital marketing software company Applovin (APP) stood out as a rare exception in recent years, with its stock soaring more than 700% in 2024 and doubling again last year. Executives credited this meteoric rise to strong revenue and earnings growth driven by AI-powered platforms, though short-sellers have questioned the sustainability of those gains, pointing to potentially questionable practices.
Now, Applovin’s earlier success has become a liability. After massive prior gains, the company is the worst-performing stock in the S&P 500 this year. Investors have cashed in profits amid broader pessimism toward software, while fresh allegations that Applovin’s platforms may facilitate illegal activity added to the sell-off. The stock dropped 22% heading into Friday’s session, underscoring the volatility surrounding AI-driven software firms.
Artificial intelligence remains the dominant driver of stock market momentum in 2026, but the rally is far from uniform. Hardware leaders like Sandisk, Micron, and Lam Research are soaring on surging demand for AI infrastructure, while software giants such as Adobe, Salesforce, and Intuit are struggling to adapt. The divergence underscores how AI is reshaping market leadership, rewarding companies tied to essential hardware while pressuring traditional software models.